What Happens When you Don’t go on Instagram for a Week?

Here’s what happened when I didn’t go on instagram for a week.

Before the break

I was posting one to two photos per day, usually breakfast and a snack/dessert. Also I had been running the #superfoodstar competition with @_hannaheats and @vivolife. My photos were getting a minimum of 400 likes per day and sometimes 500-800 depending on the quality and content of the photo. I also had about 40-60 comments per photo (including my replies).

healthyandpsyched instagram account

Why take a break?

I decided to take a break because I had so much work to do for my PhD and I wanted to get into the office for 8am and not be distracted throughout the day. Usually I take photos of my breakfast, but making it look ‘insta-worthy’, taking a photo and uploading it adds at least 20 minutes to my morning routine, which I wanted to avoid. Also, I was eating breakfast at about 7.15am when it was dark outside. That meant there was very bad lighting so taking a nice photo was almost impossible and it puts me in a bad mood when I can’t take a nice photo! Finally, I didn’t want to be distracted by comments during the day. I am so happy that people do engage with my photos, but if I’m feeling stressed I don’t want replying to comments to be another thing to add to my to-do list! So I decided to take a break.

What happened when I didn’t go on instagram for a week.

  • It took far less time to make my breakfast.
  • I still ate the same food- it just didn’t look as pretty.
  • I felt less stressed in the morning.
    I’m sure I have said on my blog before that I enjoy taking photos of my breakfast in the morning, which is true most of the time. But when I feel stressed in general it’s another thing to worry about, which I really don’t need.
  • I thought I would miss talking to people on instagram, but I didn’t really because I had so much else going on!
  • One of my instagram friends messaged me on what’s app after a few days to see how I was doing, which was really nice and unexpected.
  • My phone battery lasted almost twice as long!
  • I was more productive. Instagram can be a distraction normally.
  • I wanted to go on instagram when I was bored in the evenings.
  • I couldn’t resist and had a little snoop!!
    But only for a few minutes and I didn’t post any new photos or like anyone else’s photos.

Logging on to instagram after one week:

I had


45 comments (I think a fair few were where people had tagged me in competitions, rather than commented on my photos)

6 direct messages (4 related to working with companies and 2 from my friends/followers asking how I was)

15 new followers

10 photo tags

Unfollows– I meant to take a screen shot when I logged on so I could see the number of followers I had before and after, but I forgot!! So I don’t know how many people unfollowed me.

Did being away from instagram for a week influence my popularity?

Obviously it influenced my popularity in the sense that I didn’t get as many new followers in that week as I would have if I had been posting. I was actually surprised that I did get a few new followers!

In terms of likes and comments on my photos, I don’t think that taking a break from instagram made a difference. After reading other articles about how the instagram algorithm works I thought that once I logged on again everyone would have forgotten about me and my photos would be unpopular, but that wasn’t the case.

My first post was a post-workout smoothie at about 6pm (not my usual breakfast post). It got just over 500 likes in 24 hours, which is similar to how my photos were performing before. Also I had several really nice comments from people saying that they had missed my posts and asking how I was.

instagram algorithm


It’s now been one week since my instagram break and I have posted a breakfast photo most mornings, but if I couldn’t post for some reason then I haven’t been too bothered. My photos have been reaching 400-450 likes per day, no very popular photos, which is kind of disappointing.

In conclusion

I love instagram and making pretty breakfast bowls, but it can sometimes feel like a lot of pressure to make a nice photo every day. From now on I’m not going to worry about being less active on instagram. I have read articles that recommend posting 1-3 times per day so that people don’t forget your account or unsubscribe. But that just isn’t feasible for me when I’m busy or when I don’t have good light for taking photos. My instagram break/ experiment has shown me that it’s okay not to post on instagram every day.

What’s your experience with posting on instagram?

Also, check out my account @healthyandpsyched.





  1. November 2, 2016 / 11:48 pm

    That’s pretty interesting. I try not to worry about my posts on Instagram because then it doesn’t become fun, but it will creep in and be stressful from time to time and I’ll have to take a few days and not look at anything. Sometimes it’s just too much!

    • Heathy & Psyched
      November 3, 2016 / 5:23 pm

      Totally agree that taking a few days off can be good. I think I always get more worried/ a bit upset when I have tried so hard to take a good photo and I’m really pleased with it, but then less people than usual like it!! But there could be so many things influencing it and I know it’s not worth worrying over!

  2. November 3, 2016 / 8:48 am

    This was a great read and a really good message, I definitely struggle with feeling I should be posting every day etc but took some time off while I was moving and it didn’t make much difference. For me I sometimes forget this is my hobby so it’s meant to be fun! Hope you are well!

    • Heathy & Psyched
      November 3, 2016 / 5:21 pm

      I think being a blogger there feels more pressure to post than if you just had a personal account. I am concerned that brands will be looking at my profile- but like you say, it’s meant to be fun, and it isn’t our job so I’m not going to worry about posting every day anymore. And also, brands wanted to work with me when I had far less followers and likes so I’m sure they will still want to 🙂

  3. November 3, 2016 / 11:54 pm

    I can’t believe how obligated I now feel to take a photo of my breakfast, lunch and dinner every day! It’s become an addiction, I can’t just throw things in a bowl anymore – btw I can’t believe it only takes you an extra 20 minutes to create such beautiful bowls, my porridge is always cold by the time I get to eat it!! When I had my break, I was really twitchy for a couple of days, but after 10 days I felt so much calmer and really didn’t want to get back into that mentality, but here I am, posting even more pictures and posts than before! I often wonder how on earth you manage to create and post so often when you’re doing your Phd as well as working with others plus posting on other blogs as well as your own. I seriously believe you live in a different time frame from the rest of us!

    • Heathy & Psyched
      November 4, 2016 / 3:51 pm

      Haha, at least I only have breakfast (and sometimes snacks) to upload 🙂 I know I can’t make lunch or dinner look nice!!
      Actually you inspired me to go on a break. I was thinking about it, but then I read your post and decided it was the right thing to do. Although I did stay on other social media because that’s not quite so stressy.
      Hahaha- you post far more often than I do!! And you always have such interesting flavour combinations and yummy snacks 🙂 Pretty sure you’re in my same time frame with the amount that you do.

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